Everything you need to write about us.
Logos, product imagery, approved boilerplate and the facts, all free to use in editorial coverage. If you need something that is not here, just ask.
Logos and marks
Vector SVG is the master artwork and scales to any size. PNGs are transparent and cropped tight, for platforms that do not accept vectors.
- Logo, vibrant — Higher energy digital finish, for light backgrounds (SVG · PNG 4800w, 2400w, 1200w, 600w in the pack)
- Logo, white — For dark backgrounds (SVG · PNG 4800w, 2400w, 1200w, 600w in the pack)
- Icon — Use wherever the symbol stands alone (SVG · PNG 2048, 1024, 512, 256, 32 in the pack)
- Full brand pack — Every logo, icon, mark and marketing format, including the core gradient and black lockups and the seasonal Pride artwork, plus the brand guidelines (SVG and PNG, all variants and sizes)
Banners and social cards
- Article header — 1920×800, also 2880×1200 and 1600×600
- Social share card — 1200×630, Open Graph and Twitter card
Positioning
Positioning line: The pre-sales platform for Microsoft 365
Tagline: Helping Microsoft partners win more deals
Mission: Our mission is to help every Microsoft partner scale and win more deals.
Approved copy
One line — 17 words
Softspend is the pre-sales platform for Microsoft 365. It helps Microsoft partners scale and win more deals.
Short — 50 words
Softspend is the pre-sales platform for Microsoft 365. It automates the work Microsoft partners do before the deal: assessing every client tenant, showing what the client already owns and what is missing, identifying the Microsoft funding they qualify for, and producing client reports and proposals that are ready to send.
Medium — 104 words
Softspend is the pre-sales platform for Microsoft 365, built for the partner channel.
Microsoft partners are measured on the deals they create, but the work that creates them is still done by hand, and most clients get looked at properly once a year, at renewal.
Softspend automates it. Every client tenant is assessed against an independent security benchmark, so the upgrade conversation starts from a standard the client already recognises rather than a reseller's recommendation. Softspend then separates what the client can fix with licences they already own from what genuinely needs an upgrade, identifies the Microsoft funding available, and produces a priced proposal.
Long — 195 words
Softspend is the pre-sales platform for Microsoft 365, built for MSPs, CSPs and distributors.
Microsoft has rebuilt its commercial model. Volume discounts have gone, value is being folded into the suites, and partner funding now rewards what a partner adds to a client rather than what they already hold. Partners have to sell differently, and most are trying to do it with the pre-sales process they have always used: a consultant, a spreadsheet, and enough hours to look at each client properly about once a year.
Softspend automates that process, and anchors it to an independent standard. Every client tenant is scored against a recognised security benchmark, control by control, so the conversation begins with a measurable gap rather than a vendor's opinion. Softspend then divides that gap in two: what the client can close with licences they already own, and what genuinely requires an upgrade. Only the second half becomes a proposal, priced, with the Microsoft funding the client qualifies for already applied.
The effect is that the same team, with the same expertise, can advise every client continuously rather than a handful at renewal, and every recommendation arrives with the evidence behind it.
Company details
- Name
- Softspend. One word, capital S. Not SoftSpend or Soft Spend
- What it is
- The pre-sales platform for Microsoft 365
- Built for
- Microsoft partners and consultants who advise on Microsoft 365
- Available on
- Microsoft Marketplace
- Assessments
- CIS Microsoft 365 Benchmark, Zero Trust and Microsoft Copilot readiness
- Founders
- Tony Mackelworth, Shadi Khoshab, Chris Van Der Zwan
- Location
- Oxford, United Kingdom
- Website
- softspend.com
- Press contact
- info@softspend.com
Cleared for attribution
A partner recommending an upgrade is an interested party and the client knows it. A benchmark score is not.
Tony Mackelworth, founder and CEO, Softspend
Microsoft used to pay partners for volume. It now pays them for change. Most partner businesses were built for the old rule.
Tony Mackelworth, founder and CEO, Softspend
Tony Mackelworth — Founder and CEO
Tony Mackelworth is the founder and CEO of Softspend, the pre-sales platform for Microsoft 365. He started his career at Microsoft and has spent twenty years in the partner ecosystem, including building Microsoft Advisory and FinOps services globally at SoftwareOne.
Working on a story?
Product briefings, screenshots, data on the Microsoft partner economy, or a quote for your piece. Email info@softspend.com.