Everything you need to write about us.

Logos and marks

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• Logo, vibrant — Higher energy digital finish, for light backgrounds (SVG · PNG 4800w, 2400w, 1200w, 600w in the pack)
• Logo, white — For dark backgrounds (SVG · PNG 4800w, 2400w, 1200w, 600w in the pack)
• Icon — Use wherever the symbol stands alone (SVG · PNG 2048, 1024, 512, 256, 32 in the pack)
• Full brand pack — Every logo, icon, mark and marketing format, including the core gradient and black lockups and the seasonal Pride artwork, plus the brand guidelines (SVG and PNG, all variants and sizes)

Positioning

Positioning line: The pre-sales platform for Microsoft 365

Tagline: Helping Microsoft partners win more deals

Mission: Our mission is to enable partners to scale and win more deals.

Approved copy

One line — 26 words

Softspend is the pre-sales platform for Microsoft 365. It automates tenant assessments, recommends the right licensing, and turns both into client-ready proposals that win more deals.

Short — 70 words

Softspend is the pre-sales platform for Microsoft 365, built for partners, MSPs and consultants. It automates the work before the deal: scoring each client tenant against the CIS Microsoft 365 Benchmark, Zero Trust and Copilot readiness, separating what the client can fix with licences they already own from what needs an upgrade, recommending a target-state licensing pathway, identifying the Microsoft funding available, and producing proposals that are ready to send.

Medium — 96 words

Softspend is the Microsoft 365 pre-sales platform built for Microsoft partners, MSPs and consultants.

It automates the work that happens before the sale: assessing customer tenants, identifying what licences are already owned, mapping security and productivity maturity against frameworks such as the CIS Microsoft 365 Benchmark, Zero Trust and Copilot readiness, recommending optimised licensing bundles and upgrade paths, identifying Microsoft funding opportunities, and generating client-ready reports and proposals.

By replacing spreadsheets, manual assessments and disconnected tools with a single workflow, Softspend enables partners to assess more customers, create more opportunities and win more Microsoft 365 business.

Long — 207 words

Softspend is the pre-sales platform for Microsoft 365, built for Microsoft partners, MSPs, CSPs and consultants.

As Microsoft 365 has evolved, pre-sales has become increasingly complex. Partners are expected to advise customers on security, compliance, AI and modern workplace, while recommending the right licensing, aligning with Microsoft's strategic frameworks, and identifying available funding. Much of this work is still manual, relying on spreadsheets, consultant time and disconnected tools.

Softspend automates the entire pre-sales workflow. With a single click, partners can assess any Microsoft 365 tenant against recognised frameworks including the CIS Microsoft 365 Benchmark, Zero Trust and Copilot readiness. The platform identifies which features are already in place, which can be achieved using licences the customer already owns, and which require additional Microsoft 365 capabilities.

Rather than simply identifying gaps, Softspend recommends target-state upgrade pathways aligned to the customer's business objectives and chosen framework. It produces optimised Microsoft 365 licensing recommendations, identifies eligible Microsoft funding, and automatically generates client-ready reports, proposals and executive summaries.

The result is a repeatable, scalable pre-sales process that enables partners to advise every customer, not just those approaching renewal. Partners spend less time building assessments and proposals, create more qualified Microsoft 365 opportunities, and deliver consistent recommendations backed by recognised industry frameworks.

Company details

Name

Softspend. One word, capital S. Not SoftSpend or Soft Spend

What it is

The pre-sales platform for Microsoft 365

Built for

Microsoft partners and consultants who advise on Microsoft 365

Available on

Microsoft Marketplace

Assessments

CIS Microsoft 365 Benchmark, Zero Trust and Microsoft Copilot readiness

Founders

Tony Mackelworth, Shadi Khoshab, Chris Van Der Zwan

Location

Oxford, United Kingdom

Website

softspend.com

Press contact

info@softspend.com

Tony Mackelworth — Founder and CEO

Tony Mackelworth is the founder and CEO of Softspend, the pre-sales platform for Microsoft 365. He started his career at Microsoft and has spent twenty years in the partner ecosystem, including building Microsoft Advisory and FinOps services globally at SoftwareOne.

Working on a story?

Product briefings, screenshots, data on the Microsoft partner economy, or a quote for your piece. Email info@softspend.com.